![]() ![]() This idea has been on my drawing board for a long time. A serif typeface meant to be paired with it. One way around this dilemma would be to create a serif version of Proxima Nova or some sort of serif companion face. They’re thinking of a normal serif typeface. Rockwell is a slab serif, which is great if you want a slab serif, but maybe not the best choice for text, and a slab serif is probably not what most people are thinking when they ask. However, Candida is pretty obscure and funky, and only has few styles. They actually share some structural similarities with Proxima Nova, so there is a certain logic to it. Two others I sometimes suggested were Candida and Rockwell. Or maybe Georgia or Utopia, or really, any of the many modern moderns. I’ve used Century Schoolbook with it a few times. Probably something rather plain and straightforward. Something modern (as opposed to old style) with a fairly large x-height. I like to be surprised.īut, that didn’t seem to be the answer they wanted to hear, so I tried to think what I might use myself. Maybe it’s just me, but I don’t like to tell people how a typeface I designed should be used. ![]() And as a type designer, I didn’t really think it was my problem. You might come up with something completely different than I would. That’s one of the skills you learn when working with type. It was more like, figure it out yourself. ![]() It’s not that I never combined serif and sans serif faces in my work as a graphic designer. In all the time I’d spent working on Proxima Nova (and its earlier incarnation, Proxima Sans), I had never really thought much about this. Here you can watch the video or read the illustrated transcription below. For our first Font Fashion Week, type designer extraordinaire, Mark Simonson, spoke about his new typeface Proxima Sera, the long-awaited companion to the world-famous Proxima Nova. ![]()
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